ClickBank Exchange Keynote PanelWritten by: Beau Blackwell, Client Knowledge Guru
A little over a week ago, ClickBank hosted our first ever industry conference, the ClickBank Exchange, in the heart of New York City. Despite it being our first time hosting an event, it was a huge success! Our lineup of speakers delivered incredibly valuable information to attendees, and we’re already seeing sales coming from new networking connections made at the show. That’s one of the coolest things about networking in our industry—partnerships and connections made at events only take a matter of days to start generating profits.
One of the most interesting aspects of the show was how it gave a glimpse into what’s coming for the Internet marketing industry. Even though each speaker created their presentations independently, a couple of themes kept coming up repeatedly: namely, the importance of authenticity and relationship building.
If you’ve followed Gary Vaynerchuk at all, it should be no surprise that he talked about (or, more accurately, ranted about 
) the importance of authenticity and relationships in his funny and thought-provoking keynote, but what surprised me is how many other speakers also talked about how our industry is naturally evolving to require and reward both of these traits. Joe Polish discussed it in his keynote, as did Yanik Silver, Ryan Lee, Jeff Siegel, and many of our other speakers who’ve built long-term, sustainable businesses online.
What was most interesting about these topics coming up from our speakers is that they happened to be areas of focus for ClickBank at the event, as well. Our corporate counsel, Michael Carrigan, covered ClickBank’s new vendor guidelines and why an essential component of being compliant with government regulations is being honest and authentic in your marketing. Our team also shared details about some of our upcoming features that enable strong relationship building, such as Joint Venture partnerships, affiliate whitelists, and more.
ClickBank Exchange NetworkingOne of the best parts of the Exchange was that the themes of authenticity and relationships really came through in how attendees approached the event. Speakers shared some of their best content for free, and with no pitching to the audience, which led to attendees being excited and engaged more than I typically see at other events. People also spent their time actively networking (including at our crazy speed networking event, which was seriously fun and exhausting) instead of just hanging out with people they already knew. That’s one of the main benefits of attending events like the Exchange—you never know who you could meet that can totally transform your business.
All in all, the event was a great success, and we can’t wait to see all of you at the next Exchange! If you missed out this year, be sure to get your ticket early for next year’s show, as it’s definitely one you don’t want to miss! Stay tuned for details in the coming months around ClickBank Exchange 2012.
Thanks to Miles at ClickScoop for providing these images. To see the full album with great photos from the event, check out ClickScoop’s gallery on Facebook!
Take a look at these related posts:
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